Creative Brief

Long time friends Jeff Baird and Josh Ochoa approached me with an idea, to help them launch sports nutrition company for them. This company was going to be focus on, creating nutritional supplements such as protein powder, to sell and distribute amongst the fitness community. I began speaking with them more about the project while they were gathering pricing from suppliers, that would create the supplements. In the mean time we decided to launch a shirt featuring a saying that said "F#%KING DEADLIFT." After getting a few printed and distributed to friends the company since has taken off. They have now devoted their dedication to solely to making apparel, and I continue to work with them monthly for new releases.


Target Audience

- Males & Females

- 18-25

- Gym Rats

-Fitness Enthusist

Shirt Designs


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